Jack White has revealed his inventive and revolutionary new 3-in-1 music video for his latest single "That Black Bat Licorice." The video offers three original films of differing themes that can be interchanged based on viewers' interaction with their computer keyboard or tablet screen. The video trio also draws from the vision of three different directors – James Blagden, Brad Holland and White himself. See below for a listing of directors and the vignettes for which they presided over. View the video from a computer or tablet for the full interactive experience.
Animated video: Directed by James Blagden
Live Action video: Directed by Jack White
Headbang video: Directed by Brad Holland
Really awsome toe beast music video ever! very clever
Doesn’t work on a Chromebook…
I get nothing but black screen…what am I doing wrong here???
Amazing!! You can see the vid several times and it won’t be the same as the last time you saw it. Great job!
way too cool! I watched it this and that way and the other way and now: I have 3 and b keys stuck and seizures. thank you
So…. Maybe some of you tech fabulous folk out there can tell us a way to do create a capture of our own select videos that we are experiencing/co-creating…. That would be so much fun to see what everyone else pulls down…. Im sure there is a way to do it and im guessing that the interactive state of this stream will be too difficult to maintain in the video archive due to the associated broadband widths… But if you could work it out it would make tons of people Ultra Excited….. As an aside… I think this particular application would be perfect for that song Take Me With You When You Go; on and On and On; Or Alone in My Home because they relate to lighting features and have that call and response sort of back beat emphasis…. Too Much Fun …. And now back to my regularly scheduled State of Emergency Snowmaggoedon just down the road…. Yet to work a day this week in this region … Stay Safe and Stay Warm!
Ya see Sugar…. Totally worth the wait to watch it the right way… But if a person did have to take their little headphones and go to the library… Then by all means do so!
I was totally blown away when I saw this video. I totally wasn’t expecting anything like this when Jack announced the video was being released yesterday. Amazing job Jack! You always continue to surprised with you genius and creativity and we love you for that.Love the dancing bats. And a special shout out to the very good looking TMR crew and their amazing dance/headbanging moves there. Especially you Swanky and Blackwell. Very slick moves. I also love if you tap the keys the three images come into one storyline.
This is so fucking cool I cant contain myself! Love love love it. And again, you people have way too much fun at work. And thank god for us you do. Many thanks!
One of the best things y’all have given us. Seriously inventive—major congrats all around. :-)