Jack White has revealed his inventive and revolutionary new 3-in-1 music video for his latest single "That Black Bat Licorice." The video offers three original films of differing themes that can be interchanged based on viewers' interaction with their computer keyboard or tablet screen. The video trio also draws from the vision of three different directors – James Blagden, Brad Holland and White himself. See below for a listing of directors and the vignettes for which they presided over. View the video from a computer or tablet for the full interactive experience.
Animated video: Directed by James Blagden
Live Action video: Directed by Jack White
Headbang video: Directed by Brad Holland
I know it says best with google chrome/apple safari, but has anyone had success watching with IE? I just get the buffering ball forever – no vid
Wow! The notion of music video just evolved. I think I like it, and always will.
I dig it!!
Just became my favorite jw vid…
fun, creative, intriguing, beguiling…i have officially wasted too much time pushing 3 and b and watching each one, i usually do not like how videos change my interpretation of a song. I have to spit it out…stop pretending to be stupid and motivate some activity in myself…no guacamole about it…(even if it is a killer recipe agreed upon by top chefs)…you make it look so easy to do…………………. hats off to you.
Well that was fun!
THIS. IS. AMAZING! My mind is blown!!! Great work!!!
Fantastic new video!
Jack’s gyroscope brain knows no bounds at this point. Makes things damned fun for us.