So, we anticipated that you would be wondering with the rollout of TIDAL (the new high-quality, artist-owned audio streaming service that we are very stoked to support) -- "What does this mean for my Vault subscription? Don't get me wrong, I love it, but sometimes I just need a reminder, ya know?" Well ladies and gentlemen, here it is, in one succinct post.
Vault subscriptions include everything you've come to love: exclusive access to pre-sale tickets and early entry for Third Man-supported events and concerts, first access to Third Man news, audio, photo and video, contests, photo sharing, merchandise through the Vault member-only store (for Platinum members only) and a quarterly vinyl Vault packages (for Platinum members only).
Also, we are pleased to offer Gold and Platinum Vault members a new site-wide discount - something we've been planning for a long time. Now, when you're logged into your account, you can use the code VAULT10 at checkout for 10% off your purchase. Everyday. Certain exclusions do apply for specialty items, but for the most part, records and merchandise are now available to you for LESS without having to wait for a special sale to come around. And, of course, don't forget that you always have the opportunity to buy exclusive items in the Vault Novelties Store (cough, cough, Jay Z, cough, cough).
We are beyond excited to be founding members of TIDAL for our high-quality audio output, and to further support the artistic development of Jack, Jay Z, Daft Punk and the myriad other artists who are teaming up to realize this project. Hope that you guys are as eager as we are! Enjoy!
Yes, those who may be “complaining” are not trying to whine or sound entitled. Life is more than just music or streaming services or whatever gimmick is being rolled out. BUT. Here at the Vault, I think the majority of subscribers not only happily pay the $60/3 month subscription but also place many orders supporting not only Jack White’s endeavors but also the musicians/artists that TMR has supported and promoted. Records, books, merchandise—it all adds up, and I know many of us, nay, most of us, pay a whole lot of our funds! We do it because we find VALUE in what we see HERE. Please don’t get me wrong, TMR. I am not saying that Tidal is a worthless entity. What I AM saying is that I really hope you folks don’t make us pay for another service to see material that would be dear to your fans’ hearts! This past year I have become privy (through several concert excursions to see Jack) to fans who have a deep love for the art that you at TMR are trying to promote. Forcing fans to also pay for something not associated with your specific vision, questions the principles of why we listen to what we listen (in addition to the financial burden). While I am usually happy for a bargain, I sure hope the 10% discount is not there to quiet any naysayers.
I third all that… Cause I can.
I second everything that @Kali Durga is saying.
I know at one point there was an early WS performance posted in the Vault, but I can’t remember whether it was this Vault or the Modlife one. And I think it may have been from New Zealand, not a Detroit tv show. Anyway, I just scrolled through the Videos section here trying to see if I could find it and was reminded of how much really terrific exclusive content they have posted here for us. I love that content. Honestly, I would rather have more of that than a 10% discount on shopping. Please take these comments constructively, TMR, and not as complaints. You’ve listened to us in the past on things like better packaging for shipping and you really improved that. And you listened to us bitch and moan about Modlife and you sure as hell did the right thing to fix that. So please don’t take these comments as whining, please take them seriously.
I have to agree with the sentiment below. I’ve been a vault member since the beginning and have truly enjoyed and appreciate all the vault has offered/given me in that time. I just can’t help but feel that the Tidal announcement diminishes what I thought I was paying for in the Vault. I really thought this was the place for you guys to directly communicate to us and present us with the exclusive content buried in those “vaults.”
Sticking plaster over a gaping wound comes to mind right now. I guess time will tell if our knee-jerk reactions/assumptions are accurate.
And ‘every day’ is two words.
I do have to agree with the concerns of a few people below…I thought the Vault was supposed to give us ‘exclusive’ content. Please know that I APPRECIATE the vault novelties store (bought the HOVA today— and without the discount code, mind you) but people are talking about music, videos, streaming things, etc. Where oh where have those things been? I’ve been on the edge of my seat awaiting delicious things from the vault for that part of my monthly fee. I well take advantage of the early entries, early tix sales, etc. and I do APPRECIATE that. But, the last post under music in the vault was 7/14/14 and that was the Dead Weather vault-single songs.
More digital exclusives have always been in the conversation here in the Vault, Kali. Looks like they were saving them for Tidal. Yeah, not sure I dig this development.
I want to be excited about this. I don’t want to feel cynical about anything that Jack and TMR do or are involved in. But to have this announcement coincide with an announcement on Jack’s Facebook page exhorting us to “Watch The White Stripes first ever TV performance from May 28th, 2000 on Detroit Public Television’s “Backstage Pass” and listen to a new Third Man Records playlist exclusively on TIDAL. Join us and sign up to access exclusive content: http://go.tidal.com/ #TIDALforALL” makes me wonder if the exclusives that used to be posted here in the Vault for us paying members are now going to go to Tidal instead, which means we have to also pay to join that if we want to experience those exclusives. Please tell me that I’m misinterpreting this, TMR. Please tell me I’m dead wrong and totally stupid for assuming it. Thank whatever’s above I received my Vault 23 today so I can go admire it and listen to that passionately beautiful show, that pure gorgeous, emotional music, and forget what I’m perceiving from these other announcements.
Thank you for offering us vaulties the discount – you guys rock!!!