Ahead of Record Store Day Black Friday, Beats by Dr. Dre and yours truly announce a limited edition headphone incorporating the independent vinyl label’s bold style with Beats’ signature sound. Both Beats and Third Man came together for this collaboration as part of their shared obsession with innovation, authentic craftsmanship and premium sound.
"Third Man and Beats are two legendary, iconic companies run by true visionary artists. This partnership feels like a perfect fit. We want you to hear music the way it sounds when it's born in the studio. We capture the warmth on vinyl, and Beats relays it through impeccable fidelity,” Third Man spokesperson and psychedelic stooge Ben Blackwell said. "Also, as someone who wears a lot of black and yellow, these headphones truly complete my ensemble.”
Beats Solo3 Wireless - Third Man Records Limited Edition was designed for the music fan who understands that the tiniest details can make the most profound changes in the listening experience. In addition to full wireless capabilities, the headphone introduces a 3.5mm yellow and black braided audio cable with 1/4 stereo plug adaptor for direct turntable plug-in. The 60 inch cord is also ten inches longer than the traditional Beats audio cable, allowing you to comfortably move from your player to finding the next record in your collection.
The design features a matte black headband and ear cups with yellow accents including symbolic three stripes on each side of the band. The look is finished with the Third Man logo placed on the inside left of the headband. Each headphone comes complete with a matching black case adorned with three yellow stripes as well as a special anti-static liner. Honoring our dedication to record collecting (including ownership of a pressing plant in Detroit), the headphone is also accompanied by a collector’s edition, translucent yellow flexi disc of The Raconteur’s debut single, “Level.”
Beats Solo3 Wireless is the next evolution of the already iconic Solo line of on-ear headphones featuring award-winning sound. Compatible with both iOS and Android devices, Solo3 Wireless features Class 1 Bluetooth for optimal connectivity. For iOS 10 users, the Apple W1 chip provides an easy one-step Bluetooth connection and the added ability to toggle seamlessly between iCloud-registered devices. The on-ear, cushioned ear cups are adjustable so you can customize your fit for all-day listening comfort. The headphone’s fast-flowing curves and pivoting ear cups complete this natural fit, designed for optimal comfort and sound delivery. With a 40-hour battery life and Fast Fuel that provides 3 hours of playback after just 5 minutes of charging via the included micro-USB cable, these headphones make for the perfect everyday headphone.
To accompany the release of the collaboration, Beats and Third Man are debuting a new campaign featuring country singer Margo Price that conveys both company’s commitment to the craftsmanship that allows us to hear the music the way the artist intended. Price, whose new record All American Made was released last month, takes a devoted approach to creating music that mirrors what Third Man and Beats celebrate in today’s most ambitious and captivating artists. Price’s campaign will drop ahead of her "Nowhere Fast Tour," tickets and information available at margoprice.net.
"Music sounds better on vinyl — I think we can all agree on that. It makes total sense to me that my label home, Third Man Records, who cares so much about music sounding alive and warm, would align themselves with a company like Beats, who focuses on the listening experience and making sure you hear the tiniest details that make a record live, breathe and evolve with every spin,” Margo added.
Beats Solo3 Wireless - Third Man Records Limited Edition ($329.95) is available for presale TODAY and will then be available at Third Man Records in Nashville and Detroit starting on Record Store Day Black Friday (November 24th).