We asked the incredible folks from the Third Man design team to give us some insight behind the aesthetics for Vault package 44. Here's what they told us!
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The design of Vault 44 is meant to put Jack White’s favorite art movement, De Stijl, front and center. The three-paneled gatefold features die-cut squares that give the illusion of right angles on the record labels. Each panel is reduced to three concentric squares of red, white, and black in three different combinations.
“If we had our way, we would have made the discs themselves square, but of course, that would be impractical.”
We also worked with Rob Maushund at Stoughton Printing to develop the official White Stripes’ red. It had previously been described as fire engine red, coca-cola red, and the reddest of all reds, but it wasn’t until now that it would have its own formula. This slipcase is custom made in California and is our first presentation of ‘The White Stripes’ Red.
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Check out the photos showcasing the slipcase below (plus a sneak peek of a page from the Vault 44 booklet)!
Is there gonna be a white blood cells package next year?
Oomg have the first 20th anniversary now this one this album has a special spot for listened to it alot when I was uoung. Please oh please have one for white blood cell that album is my absolute favorite album ever.
Will this still be shipped by USPS as likely to go bump before June.They are not delivering any packages abroad, I have several packages stuck in Chicago Hub for 4 weeks and no sign of ever being delivered.
is there an official TWS Pantone colour? Like Prince has an official Purple.
I’m excited for this package. It made me a first time vault member. Can’t wait for the White Blood Cells package I assume with follow next year.
Can’t wait for this one to arrive. Are you guys re-releasing the album too? I’ve just ordered the White Stripes release through Urban Outfitters in-line to go with Vault #42. better late than never.
love it ♥️ all of it ♥️ color and shape and sound
@Kali Durga
yeah! i copy that!
Blimmin’ gorgeous.
How fitting that #4’s design them revolves around the De Still movement being that the times are unstable. the De Still movement was a response to the chaos of WWI and a cry for stability, simplicity, and structure. This pandemic isn’t a war by far, but it has ripped stability from our daily lives…This will be my first vault package- I’m super psyched!