Third Man is throwing its biggest party and TMR-takeover to date at South by Southwest Music Festival, which will run March 13-15th. The hub of Third Man activity will take place at the Museum of Human Achievement, located at the cross-section of Lyons and Springdale in Austin. Our three-day extravaganza will feature all the fun, whimsy, great music, and vinyl that you’ve come to expect from Third Man. Here’s a breakdown of some of what we’ve schemed up:
- Pop-Up Shop! Our most elaborate pop-up shop/installation yet featuring, a) exclusive and limited pressings of our recent releases, including tri-colors, Sun Rays, colored vinyl, and black-and-blue vinyl (not to mention the very special film-canister package for the Alloy Orchestra Live at Third Man LP), and b) brand new SXSW-only merchandise, including new t-shirts, Stereoptic Eye reels, buttons, stickers, radios, and iPhone speakers.
- Bands! 20 live sets from TMR artists and our current favorite acts. Here are some of ‘em: Kelley Stoltz, The Haden Triplets, Steve Gunn, Promised Land Sound, Ultras S/C, Black Mekon, Useless Eaters, Obnox, Protomartyr, Growwing Pains, Feelings, Pujol, The Young, Natural Child, Blind Shake, Des Unit. Also, Ex-Cult will kick off Friday’s festivities with a performance at the Rolling Record Store in the venue’s parking lot!
- DJs! Music to expand your mind and turn you on.
- Films! Art! Poetry! Salute your shorts, plus works on display from local Austin artists, and a total transformation of the existing space into a TMR wonderland. Third Man Books presents poetry selections from its first anthology, Language Lessons, featuring Dan Boehl, Cindy St. John, Daniel Lucca Pujol, and Chet Weise.
- Lounge! A listening lounge for you to take a load off, plug into one of our turntables, and listen to records from the Third Man catalog.
- Radio! Live broadcasting bands and DJs from WTMR, our SXSW-only radio stream. Listen in via TMRSXSW.com.
- Mystery! Purchase a decoder ring from our pop-up shop and tune into WTMR to be well on your way towards solving our code and winning a secret prize. We will be broadcasting 3 clues per day. Each clue has a numerical answer, which will ultimately lead you to decode a specific word or phrase come Saturday evening. The first 5 participants to submit the correct final answer to decoder@thirdmanrecords.com will be the lucky winners!
- Rolling Record Store! The big, yellow bus will be chooglin’ around Austin, checking back in at our SXSW headquarters every so often, and debuting brand new RRS-exclusive merchandise, including t-shirts, guitar picks, travel mugs, etc. More details and the full RRS schedule coming tomorrow...
- Food trucks! Meals on wheels to satisfy your every craving: Cow Tipping Creamery for soft serve, shakes and sundaes; Mission Dogs for hot dogs wrapped in bacon with Asian and Latin toppers; and (Friday only) Mmmpanadas for sweet and savory empanadas filled with just about anything you can imagine.
- Casamigos Tequila! Friday from 5:00 – 8:00PM and Saturday, starting at 3:00PM, attendees will be offered a free shot of George Clooney and Rande Gerber’s award-winning Casamigos Tequila. Both Casamigos reposado and blanco tequilas will be available. For additional information please visit www.casamigostequila.com
…and all this before 8pm! Come spend a few hours with us Thursday through Saturday, starting at 12 pm daily. More details are available at TMRSXSW.com, and stay tuned for complete Rolling Record Store information tomorrow!
PS: I will definitely try to tune into WTMR on Friday to catch Swank’s band, ULTRAS S/C. I really like the NATURAL CHILD band since first seeing those guys play in the Blue Room at TMR. I’ll want to be sure to be tuned in for their show on Saturday and can stay tuned in to catch one of Ben Blackwell’s favorites, KELLY STOLZ.
F N A+++++++! I am finally getting my TMR Radio…which is good since I just turned 60 (years old, or young, whichever which way one wishes to think about it) yesterday. All of this TMR SXSW activity sounds fabulous but I really can’t stand being around a lot of people very much for very long anymore. Seems the older ya get the more tranquility time one needs or prefers, especially if you have been there done this kind of thing so many times before in your more youthful days. I can hang out at the house or out in the country and tune into WTMR and catch the action. This is great for all of those going and also for those of us that won’t be going. Just F N great!!!
I hope that you are able to put some of this merch in the vault store for us international members who cannot attend.
TMR you got it all, we couldn’t ask for more. Well, maybe..will be Jack there too?? serving some shots maybe?
Will George Clooney be serving the shots? If so my wife may camp out to be first.
Great line up! Hopefully some of the merchandise will be available in the novelties shop for those of us who can not make it to SXSW. George Clooney and Rande Gerber’s Tequila sounds pretty tasty – maybe it’s available in one of Rande’s many bars in NYC.
Good stuff! Need some new buttons.