Third Man is throwing its biggest party and TMR-takeover to date at South by Southwest Music Festival, which will run March 13-15th. The hub of Third Man activity will take place at the Museum of Human Achievement, located at the cross-section of Lyons and Springdale in Austin. Our three-day extravaganza will feature all the fun, whimsy, great music, and vinyl that you’ve come to expect from Third Man. Here’s a breakdown of some of what we’ve schemed up:
- Pop-Up Shop! Our most elaborate pop-up shop/installation yet featuring, a) exclusive and limited pressings of our recent releases, including tri-colors, Sun Rays, colored vinyl, and black-and-blue vinyl (not to mention the very special film-canister package for the Alloy Orchestra Live at Third Man LP), and b) brand new SXSW-only merchandise, including new t-shirts, Stereoptic Eye reels, buttons, stickers, radios, and iPhone speakers.
- Bands! 20 live sets from TMR artists and our current favorite acts. Here are some of ‘em: Kelley Stoltz, The Haden Triplets, Steve Gunn, Promised Land Sound, Ultras S/C, Black Mekon, Useless Eaters, Obnox, Protomartyr, Growwing Pains, Feelings, Pujol, The Young, Natural Child, Blind Shake, Des Unit. Also, Ex-Cult will kick off Friday’s festivities with a performance at the Rolling Record Store in the venue’s parking lot!
- DJs! Music to expand your mind and turn you on.
- Films! Art! Poetry! Salute your shorts, plus works on display from local Austin artists, and a total transformation of the existing space into a TMR wonderland. Third Man Books presents poetry selections from its first anthology, Language Lessons, featuring Dan Boehl, Cindy St. John, Daniel Lucca Pujol, and Chet Weise.
- Lounge! A listening lounge for you to take a load off, plug into one of our turntables, and listen to records from the Third Man catalog.
- Radio! Live broadcasting bands and DJs from WTMR, our SXSW-only radio stream. Listen in via TMRSXSW.com.
- Mystery! Purchase a decoder ring from our pop-up shop and tune into WTMR to be well on your way towards solving our code and winning a secret prize. We will be broadcasting 3 clues per day. Each clue has a numerical answer, which will ultimately lead you to decode a specific word or phrase come Saturday evening. The first 5 participants to submit the correct final answer to decoder@thirdmanrecords.com will be the lucky winners!
- Rolling Record Store! The big, yellow bus will be chooglin’ around Austin, checking back in at our SXSW headquarters every so often, and debuting brand new RRS-exclusive merchandise, including t-shirts, guitar picks, travel mugs, etc. More details and the full RRS schedule coming tomorrow...
- Food trucks! Meals on wheels to satisfy your every craving: Cow Tipping Creamery for soft serve, shakes and sundaes; Mission Dogs for hot dogs wrapped in bacon with Asian and Latin toppers; and (Friday only) Mmmpanadas for sweet and savory empanadas filled with just about anything you can imagine.
- Casamigos Tequila! Friday from 5:00 – 8:00PM and Saturday, starting at 3:00PM, attendees will be offered a free shot of George Clooney and Rande Gerber’s award-winning Casamigos Tequila. Both Casamigos reposado and blanco tequilas will be available. For additional information please visit www.casamigostequila.com
…and all this before 8pm! Come spend a few hours with us Thursday through Saturday, starting at 12 pm daily. More details are available at TMRSXSW.com, and stay tuned for complete Rolling Record Store information tomorrow!
@jusjacks anyway you can get that decoder ring?
Looking forward to (W)TMR radio, starting tomorrow at SXSW. In the meantime, saw the news about Neil Young’s unveiling of his Pono Music creation at SXSW and introducing his Kickstarter video with lots of music stars, to include Jack White. Neil’s kickstarter reached the goal of $800,000 within 9 hours and when I first checked out the kickstarter page today it was getting close to raising $2,000,000 only into its second day. This Pono Music thing is going to be good for all of us music lovers: to include the makers and the listeners. Been following Neil Young since November of 1969 and never stopped believing in him and his potential to keep making great music and now this = damn amazing. Glad Neil Young and Jack White are friends.
TMR/Nashville is 5 years old this month (March 2009- March 2014). Congratulations on all of the successes and amazing things you all at TMR have come up with in a very short period of time. Good luck with your “biggest party and TMR-takeover to date”. If I didn’t have so many responsibilities of my own I would follow ya’s around and enjoy the festivities myself. Such is life…at least I can enjoy the TMR festivities in TN and that truly is enough for me. Continued blessings and safe travels. / This web site is addicting….always exciting to check in and see what’s up, new, and happening. Going to chill out on being in the box for a while and get back into real life now that my town is finally going to be thawing out today and getting back to the normal grind of everyday life. I didn’t realize how much I appreciate that until we got iced/snowed in for days. Hope the weather cooperates with your big shindig TMR Peeps and when it is all said and done you all return safely back home to TN.
You did not have that cute yellow baseball tee when I was there in December-bummer.
You’ve put quite a full schedule together-do you guys ever sleep?
those t-shirts make me wanna be a collector… must fight the urge to spend and spend and spend…. dang… its useless… guess i have to stop being an eater… ugh…
Thanks John Paul Jones. I like the sound of that better than just S/C. Wonder if the band could just call it like you said it. / Hey @STL_Ben we know you are a dedicated TMR fan. Just remember not to drop your pants so quickly the next time we get such great news. It’ll get distributed soon enough to the rest of the folks. Also, remember you don’t ever want to piss off the “Hate Life” man, Swank…ever again. :-)
CINCI: Ultras Social Club
Yeah @cinci F**K @STL_Ben
Swank, the Ultras S/C had me doing www research/searches. I found A meaning of Ultras on Wikipedia.com .Still not sure of the S/C
You had me at decoder ring.