The Third Man Record Booth is the machine responsible for the gorgeous recording you hear in the heart-wrenching new Apple ad. If you haven't checked out some of the many recordings fans have made in the booth over the past year and a half, head to the Record Booth page and have a listen...  

Also, Apple has made a companion "The Story Behind the Song" video explaining the ad and interviewing some familiar faces about the Record Booth. Watch it below!