The Rolling Record Store is chooglin' through Austin this week at SXSW. Not only is it stocked with rare vinyl delicacies (including the Gibby Haynes FLEX-RAY disc), it's carrying a fresh, new collection of Rolling Record Store merchandise – an RRS Pennant, Rollin' N' Chooglin' Mason Jar, and a TMRBandana – as well as Texas-themed swag, including a new "Have Vinyl Will Travel" SXSW Sticker, etched wooden Lapel PinLeather Patch, brass Belt Buckle, and triple-striped Koozie for your Schlitz.

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There's only one way to get your hands on the goods, so once again, here's your treasure map: 

Wednesday, March 13
- 11:30-3pm- Billy Reid Showcase @ 1808 East Chavez St. (PROMISED LAND to play around 12:30)
- 4-8pm- Breakaway Records  (MARK "PORKCHOP" HOLDER plays around 6)

Thursday, March 14 
- 11-3pm- Waterloo Records 
- 5-9pm- Heartbreaker Banquet

Friday, March 15
- 10-1pm- Encore Records (Pokey LaFarge to play at 12)
- 1:30-8pm- Music by the Slice @ Home Slice Pizza

Saturday, March 16
- 10am-2pm- Rachael Ray showcase @ Stubb’s
- 3-7pm- Trailer Space Records (LANTERN to play at 3:30PM, followed by PUJOL at 4:15)