Third Man Records is proud to announce that Jack White has again decided to take on the tremendous challenge of getting into the Guinness Book of World Records.

During the rest of the performances on his current tour supporting his new album “Blunderbuss” (which incidentally is currently in the running for the world record of “the fastest named album in history” *pending), Jack White will every night on stage attempt to break the world record for most metaphors in a single concert.

The attempt may prove very exhausting and at times even dangerous, but the results could prove to be glorious and possibly even vainglorious. We are certain that the extremely scientific and intricate analysis of the metaphors that occur will be examined in accordance with Guinness’ usually very thorough methods probably, or at the very least if somebody answers the phone at the pub.

Third Man Records encourages all attendees of said concerts to please not interfere or interject with any metaphors that they witness occur during the show as to not disqualify or worse yet, trivialize the metaphor in question. In addition all concert attendees are encouraged to entice as many metaphors to occur during the show that they possibly can as long as they don’t endanger themselves or Mr. White.

Let’s all help to make history folks! Thank you and we’ll see you in the record books!

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