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Ahead of Record Store Day Black Friday, Beats by Dr. Dre and yours truly announce a limited edition headphone incorporating the independent vinyl label’s bold style with Beats’ signature sound. Both Beats and Third Man came together for this collaboration as part of their shared obsession with innovation, authentic craftsmanship and premium sound.
"Third Man and Beats are two legendary, iconic companies run by true visionary artists. This partnership feels like a perfect fit. We want you to hear music the way it sounds when it's born in the studio. We capture the warmth on vinyl, and Beats relays it through impeccable fidelity,” Third Man spokesperson and psychedelic stooge Ben Blackwell said. "Also, as someone who wears a lot of black and yellow, these headphones truly complete my ensemble.”
Beats Solo3 Wireless - Third Man Records Limited Edition was designed for the music fan who understands that the tiniest details can make the most profound changes in the listening experience. In addition to full wireless capabilities, the headphone introduces a 3.5mm yellow and black braided audio cable with 1/4 stereo plug adaptor for direct turntable plug-in. The 60 inch cord is also ten inches longer than the traditional Beats audio cable, allowing you to comfortably move from your player to finding the next record in your collection.
To accompany the release of the collaboration, Beats and Third Man are debuting a new campaign featuring country singer Margo Price that conveys both company’s commitment to the craftsmanship that allows us to hear the music the way the artist intended. Price, whose new record All American Made was released last month, takes a devoted approach to creating music that mirrors what Third Man and Beats celebrate in today’s most ambitious and captivating artists. Price’s campaign will drop ahead of her "Nowhere Fast Tour," tickets and information available at margoprice.net.
"Music sounds better on vinyl — I think we can all agree on that. It makes total sense to me that my label home, Third Man Records, who cares so much about music sounding alive and warm, would align themselves with a company like Beats, who focuses on the listening experience and making sure you hear the tiniest details that make a record live, breathe and evolve with every spin,” Margo added.
Beats Solo3 Wireless - Third Man Records Limited Edition ($329.95) is available for presale TODAY and will then be available at Third Man Records in Nashville and Detroit starting on Record Store Day Black Friday (November 24th).