We couldn’t be more excited to head to Palm Springs, CA to partner with the Ace Hotel in erecting a poolside Pop-Up shop for their annual 10-day Desert Gold event, to coincide with the two weekend spanning Coachella festival. The pop-up shop will have its grand opening Friday, April 12th and will celebrate Record Store Day with special events on the 20th and 21st (more on that here) and be open for business every day 12-5 in between.
The shop will feature all the tangible recorded goodies you’ve come to expect from Third Man Records as well as a whole slew of new Lost in the Desert Pop Up-specific merchandise, including a Stereoptic Eye, metal belt buckle, switchblade comb, shot glasses, bang gun, pennant, baseball t-shirt, lenticular postcard and more. Perhaps most excitingly, we’ll be pre-selling a limited edition 7” box set (of 300) housed in a one of a kind snake skin style 45 carrying case featuring 5 Live singles that will be recorded at the Ace Hotel over the course of the second weekend. The pre-sale for this box set is available only at the Ace Pop Up shop and begins when we open doors on April 12th. Like all exclusive pop up items, they are first come first served, and when they are gone… they’re gone.
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The Ace Hotel is an experience in and of itself, and Desert Gold promises to be the party of a lifetime. We encourage you to consider booking a room (before they run out) and sticking around to take part in all of the free events.
The Rolling Record Store will park it in Palm Springs as well, and will make various appearances on it’s way across the country as well as in and around the Los Angeles area selling all the new RRS merchandise we told you a little while back and more. Be sure to follow twitter.com/thirdmanrrs to keep track of its location and get your goods. For now, you can count on stops on Wed, April 10th at Amoeba Records (12-3pm) and Rhino Records (4-7pm).
We can’t wait to see you all in desert. Follow our activities at Desert Gold and tweet about your own using the hashtag #DesertGold.